Despite the rapid development of chinese-language films in recent years, there are few opportunities for independent chinese-language filmmakers to present their work to a global audience. Cathayplay plans to change this by building an easy to access movie platform.

Vision of CathayPlay is to provide excellent independent films, promoting Chinese independent films and enriching movie-watching options to our valuable customers.

The global film industry is often oriented by commercial investment. It causes such a result that there were few and few movie makers working on reflection and criticism of the social status and presenting the changes of contemporary society from multiple perspectives. We advocate the spirit of independence, the creative people-oriented model, and diviation from the mainstream industry

We are inspired to explore more works of artistic value and reflecting the multiple sides of our society. Cathayplan provides a platform, online and offline, of independement movies, which are still under a lot of restrictions nowadays, and present valuable works to global audience.

虽然近年华语电影发展迅猛，但华语独立电影工作者的作品却很少有机会可以展示给全球观众。Cathayplay计划通过建立一个在线的电影播放平台来改变这种现状。

Cathayplay设立的宗旨是让观众可以欣赏到优秀的独立电影，丰富观影选择，并致力于发行和推广华语独立电影。
全球电影工业的制作往往以商业投资意向为导向，影片为迎合市场，缺乏对社会现状的反省和批判以及多角度的呈现当代社会的变迁。我们主张独立精神，以创作人为本的模式，独立于主流工业；希望发掘更多具艺术价值、直面社会的作品。近年，独立电影制作和发行均遇到不少限制，Cathayplay作为一个在线播放平台，让自主创作更好与全球观众接轨。